The phrase refers to the method of locating the current sales advertisement for a specific supermarket chain within close proximity to the user’s current location. This usually involves accessing the supermarket’s website or a third-party aggregator that compiles promotional materials from various retailers. A typical example would be an individual in Nassau County, New York, accessing the King Kullen website or app to view the deals valid for the current week at the closest King Kullen supermarket.
Accessing these circulars provides consumers with valuable information for budget planning and allows them to identify opportunities for cost savings on groceries and household essentials. Historically, these advertisements were distributed via printed newspapers and direct mail. The shift toward digital formats improves accessibility and reduces environmental impact while often offering more interactive features, like clickable links or personalized recommendations.
