The phrase describes the search for complimentary, locally distributed publications. These periodicals typically contain community news, advertisements, and event listings, and are accessible without direct payment to the consumer. Examples include local community newsletters, weekly advertising circulars, and some daily or weekly publications distributed in high-traffic areas.
Such resources offer several advantages. They provide accessible local information to residents, support local businesses through advertising revenue, and contribute to community engagement by publicizing events and local initiatives. Historically, these publications served as primary sources of local news and advertising, especially before the widespread adoption of the internet. Their continued relevance stems from their targeted distribution and accessibility to audiences who may not regularly consume digital media.
